Privacy Policy

Root & Ember is committed to respecting and protecting your privacy. This policy explains how we collect, use, store, and protect your personal data when you use our website, place an order, or interact with us online.

1. What Personal Data We Collect

We may collect the following types of personal data:

• Identity & Contact Data: Name, email address, postal address, phone number
  
• Order & Transaction Data: Products purchased, billing and shipping details
  
• Technical Data: IP address, browser type, device type, time zone
  
• Usage Data: How you use our site, pages viewed, time spent
  
• Marketing Preferences: Your communication and subscription preferences

We do not store or process your payment card details. All payments are securely handled by our trusted third-party providers.

2. How We Collect Data

We collect personal data when you:

• Place an order on our website
  
• Sign up to our newsletter or marketing list
  
• Contact us by email or contact form
  
• Use our website (via cookies and analytics tools)

3. How We Use Your Data

We use your data to:

• Process and dispatch your orders
  
• Provide customer support
  
• Send order and delivery updates
  
• Improve website functionality and performance
  
• Send marketing emails (with your consent)
  
• Comply with legal and financial obligations

We only process personal data when permitted by law – including for contract fulfilment, legal compliance, consent, or legitimate business interests.

4. Sharing Your Data

We may share your data with trusted third parties only when necessary:

• Delivery couriers
  
• Payment providers
  
• Hosting and IT support services
  
• Email and marketing platforms (where consented)
  
• Legal or regulatory authorities, if required

We never sell or rent your personal data.

5. Data Retention

We retain data only as long as necessary for the purposes for which it was collected, including:

• Order and transaction data: retained for up to 6 years (for accounting and tax compliance)
  
• Marketing data: retained until you opt out
  
• Customer support records: retained as needed to resolve any ongoing issues

6. Marketing Communications

If you opt in, we may send occasional updates about new products, seasonal offerings, or exclusive promotions. You can unsubscribe at any time by:

• Clicking the “unsubscribe” link in our emails
  
• Emailing info@rootandember.com

We will never send marketing without your explicit consent.

7. Cookies

7.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us to improve your experience, understand website usage, and deliver relevant content.

7.2 Types of Cookies We Use

Essential Cookies: Enable secure checkout and core functionality

Analytical Cookies: Help us analyse how visitors use our website

Functionality cookies: Remember your preferences and settings

Marketing cookies: Used for personalised offers and retargeting (with consent)

7.3 Managing Cookies

You can accept or reject cookies when you first visit our site via the cookie banner. You can also manage cookies through your browser settings or clear them at any time.

Blocking cookies may impact the functionality of certain parts of our website.

8. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
  
• Request correction of inaccurate or incomplete data
  
• Request deletion of your data (where applicable)
  
• Object to or restrict certain uses of your data
  
• Withdraw consent at any time
  
• Lodge a complaint with the ICO: www.ico.org.uk
  

To exercise your rights, please contact us at info@rootandember.com.

9. Data Security

We take appropriate technical and organisational measures to protect your data, including encrypted payments, secure hosting, and limited access controls.

10. Third-Party Links

Our website may include links to external sites. We are not responsible for the content or privacy practices of these sites. We recommend reviewing their privacy policies before providing personal data.

11. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with the date of the most recent update.

12. Contact Us

If you have questions about this policy or how your data is used, you can contact us at:

info@rootandember.com